Released on = August 29, 2006, 3:33 pm

Press Release Author = Karen B. Cohen, Exec.VP/CMO

Industry = Healthcare

Press Release Summary = One month ago, The Hic-Cup Ltd., an emerging health and
medical device innovator, released their flagship product, The Hic-Cup as a
reliable, safe and discreet treatment for singultus, or chronic hiccups. Since then,
the patented Class I medical device has been embraced by singultus sufferers
worldwide, grateful for a serious solution to this distressing condition. In
addition, according to a company spokesperson, communications experts, including
broadcast professionals covering the story, have quickly recognized the potential of
the Hic-Cup as peak performance insurance and they have been rushing to purchase it
for themselves.

Press Release Body = One month ago, The Hic-Cup Ltd., an emerging health and medical
device innovator, released their flagship product, The Hic-Cup as a reliable, safe
and discreet treatment for singultus, or chronic hiccups. Since then, the patented
Class I medical device has been embraced by singultus sufferers worldwide, grateful
for a serious solution to this distressing condition. In addition, according to a
company spokesperson, communications experts, including broadcast professionals
covering the story, have quickly recognized the potential of the Hic-Cup as peak
performance insurance and they have been rushing to purchase it for themselves.


According to WebMD, \"A hiccup is an involuntary spasmodic contraction of the muscle
at the base of the lungs (diaphragm) followed by the rapid closure of the vocal
cords.\" Despite the jokes and folklore remedies surrounding the condition, chronic
hiccups classify as a legitimate medical problem that affects people of all ages.
The Hic-Cup affords singultus sufferers a sanitary medical device, completely free
of side-effects or risk, to control embarrassing, disruptive and often painful bouts
of hiccups.


Singultus also detracts from professionalism and credibility during public speaking
occasions. According to Phil Ehlinger, CEO of The Hic-Cup Ltd., \"The Hic-Cup is
ultra low cost \'professional performance insurance\' for speakers, teachers,
broadcasters, performers, sales professionals, and everyone who uses their voice as
a business tool.\" Philadelphia talk radio host Michael Smerconish has led
discussion on the device on several shows while television news stations have been
reporting on the Hic-Cup nationwide. The "anti-hiccup" cup is quickly becoming a
"must-have" item for reporters, disc jockeys, and speakers. Many articles and blog
posts have already appeared on the Web about the Hic-Cup and the emergence of
singultus as a post modern performance problem.


Using natural galvanic action to stimulate the Vagus and Phrenic nerves, the Hic-Cup
administers quick, safe, pain-free sub-sensory bio-electric therapy to re-establish
proper function of the esophagus and diaphragm. Constructed of stainless steel and
brass, the device affords its owners with an attractive, durable, portable and
easily cleaned apparatus for controlling singultus outbreaks. Thanks to the Hic-Cup,
hiccup sufferers can be liberated from this plaguing condition.


Chronic hiccup sufferers report their condition as more than just a distressing
nuisance. Singultus adversely affects the ability to perform activities requiring
precision work and focused concentration - including but not limited to machinery
operation, golfing, archery, darts, target shooting, sculpting, painting, and many
other skills. Even poker players report that a case of hiccups can ruin their
performance. In cases where laser-focused concentration, a calm demeanor, and a
steady hand are critical, the Hic-Cup offers immediate protection from disruptive
hiccups for better job/skill performance and increased confidence.


For more information, visit http://www.Hic-Cups.com


Web Site = http://Hic-Cups.com

Contact Details = The Hic-Cup, Ltd.
2087 Turk Road
Doylestown, PA 18901
215-345-5409
540-570-4791
Karen@Hic-cups.com